Our Expertise

We work with the senior management of early stage technology companies to develop demand generation strategies that create the sustainable revenue growth they need to obtain funding from venture capitalists and/or in support of a public offering.

We approach each engagement with an open mind, and view each business holistically. After a rigorous analysis of each situation, we deliver solutions that are data-driven and pragmatic for a company that is just getting started.

Our go-to-market capabilities include:

Demand-generation strategy development – Creating demand for a product or service is integral to the success of a new company. Knowing which strategies will produce the best results can be a daunting task with all of the options available. Drawing on decades of experience and industry best practices, we work with our clients to develop demand generation strategies that not only support a client’s sales objectives, but also make the most of a company’s limited resources and budget.

Campaign design & execution – Each prospect progresses thru a buying-cycle, and each does so at their own pace. As marketers, our goal is to manage the customer buying process over time. Different tactics are more effective at different times of the buying-cycle. We work with our clients to define the typical buying cycle for their product or service, and then design campaigns that support each phase of the buying-cycle – education, evaluation, & justification.

Marketing communications coordination – Integral to managing the customers buying process is understanding which messages will appeal to specific segments/customers, at each stage of the buying cycle. We work with our clients to craft meaningful messages and to ensure that every customer touch-point accurately reflects their branding. As well, we help our clients to identify which communications channels will be most effective, and in turn, allocate their communications dollars more effectively.

Social media planning & execution - Social media is transforming the way organizations interact with their customers, from control of the sales cycle to delivery of product support. For the uninitiated, choosing which social media tools to use and maintain can be overwhelming. We work with our clients to identify which tools are most appropriate for their needs, and help them to develop a strategy for creating and publishing compelling content; recruiting and maintaining a community; measuring the effectiveness of their investment in social media; and leveraging social media tools to drive demand for their products and services.

Staff augmentation – Start-up companies tend to run lean and are often in need of an extra pair of hands (or two, or three,…) The cost of finding and hiring an experienced hire to manage each specific marketing function (i.e., public relations, field marketing) can be cost-prohibitive for a new company with limited resources. As former marketing executives for large and small technology companies, our consultants bring an abundance of talent and perspective that can’t be found in a single individual. Thru our staff augmentation services, our clients can quickly staff a project or fill a gap in their marketing department, to increase the efficiency and effectiveness of their marketing programs.